Analytics

Understand how people use your digital service

See where users succeed, where they struggle and where they leave. Govform.com gives your team real-time, unsampled service analytics without relying on analytics cookies.

Performance analytics are available as soon as your service goes live, with no additional analytics configuration required.

Service performance

Turn service data into practical improvements

Monitor performance across the user journey. Understand demand, identify usability problems and use real service data to make informed improvements.

Measure service demand

Track page views, service starts and completed journeys by hour or day to understand when and how your service is being used.

Understand completion and drop-off

Compare completion, bounce and drop-off rates, then identify the pages where users are most likely to leave.

Find validation problems

See which fields generate the most validation failures, helping your team identify unclear questions and remove avoidable barriers.

Analyse time on page

Understand how long users spend on individual pages and identify steps that may be causing confusion or unnecessary effort.

Compare devices and browsers

See how service performance varies across devices and browsers so your team can investigate issues affecting particular groups of users.

Separate QA and Production

Use dedicated analytics for QA and Production environments, keeping test activity separate from live service data.

Privacy-conscious analytics

Useful insight without analytics cookies

Govform.com collects service-usage data server-side without placing analytics cookies on users’ devices. Analytics storage follows your chosen data residency region: UK today, with Canada, USA and EU options coming soon.

This provides unsampled performance data while helping your organisation reduce its reliance on cookie consent and support its privacy and data-protection responsibilities.

  • No analytics cookies
  • No sampled results
  • Server-side storage in your chosen region
  • Privacy-conscious by design
Reporting

Use your data wherever your team works

Review submissions inside Govform.com or securely move data into the systems and reporting tools your organisation already uses.

Review and search submissions

Search, filter and review individual submissions using Govform.com Reviewer.

Export for further analysis

Download submission data in Excel, CSV or PDF format for reporting, analysis and operational processing.

Connect through the API

Retrieve submission data through the Govform.com API and use it within your organisation’s existing systems and workflows.

Send data to SharePoint

Securely send submission data to SharePoint, giving authorised teams access through the tools they already use.

Charting and tagging

Go beyond headline metrics

Select a time range, explore changes in service performance and compare completed journeys with drop-offs.

Tag radio-button, checkbox, dropdown and button fields to understand the choices users make throughout their journey, not only whether they completed it.

This helps your team answer questions such as:

  • Where are users leaving the service?
  • Which questions cause the most validation problems?
  • Which options are users selecting most often?
  • Are service improvements increasing completion rates?
  • Does performance differ across devices or browsers?
Frequently asked questions

Digital service analytics questions

Ready when you are

Build your next digital service with confidence

Create an accessible, secure and production-ready digital service. Use real service data to keep improving it.