Analytics

Understand how people use your digital service

See where users succeed, where they struggle and where they leave. Govform.com gives your team real-time, unsampled service analytics without relying on analytics cookies.

Performance analytics are available as soon as your service goes live, with no additional analytics configuration required.

Service performance

Turn service data into practical improvements

Monitor performance across the user journey. Understand demand, identify usability problems and use real service data to make informed improvements.

Measure service demand

Track page views, service starts and completed journeys by hour or day to understand when and how your service is being used.

Understand completion and drop-off

Compare completion, bounce and drop-off rates, then identify the pages where users are most likely to leave.

Find validation problems

See which fields generate the most validation failures, helping your team identify unclear questions and remove avoidable barriers.

Analyse time on page

Understand how long users spend on individual pages and identify steps that may be causing confusion or unnecessary effort.

Compare devices and browsers

See how service performance varies across devices and browsers so your team can investigate issues affecting particular groups of users.

Separate QA and Production

Use dedicated analytics for QA and Production environments, keeping test activity separate from live service data.

Privacy-conscious analytics

Useful insight without analytics cookies

Govform.com collects service-usage data server-side without placing analytics cookies on users’ devices.

This provides unsampled performance data while helping your organisation reduce its reliance on cookie consent and support its privacy and data-protection responsibilities.

  • No analytics cookies
  • No sampled results
  • UK-based, server-side storage
  • Privacy-conscious by design
Reporting

Use your data wherever your team works

Review submissions inside Govform.com or securely move data into the systems and reporting tools your organisation already uses.

Review and search submissions

Search, filter and review individual submissions using Govform.com Reviewer.

Export for further analysis

Download submission data in Excel, CSV or PDF format for reporting, analysis and operational processing.

Connect through the API

Retrieve submission data through the Govform.com API and use it within your organisation’s existing systems and workflows.

Send data to SharePoint

Securely send submission data to SharePoint, giving authorised teams access through the tools they already use.

Charting and tagging

Go beyond headline metrics

Select a time range, explore changes in service performance and compare completed journeys with drop-offs.

Tag radio-button, checkbox, dropdown and button fields to understand the choices users make throughout their journey, not only whether they completed it.

This helps your team answer questions such as:

  • Where are users leaving the service?
  • Which questions cause the most validation problems?
  • Which options are users selecting most often?
  • Are service improvements increasing completion rates?
  • Does performance differ across devices or browsers?
Frequently asked questions

Digital service analytics questions

What can Govform.com analytics measure?

Govform.com can measure service starts, completed journeys, page views, failures, completion rates, drop-offs, time on page, validation failures, devices and browsers.

Can Govform.com show where users leave a service?

Yes. Page-level drop-off reporting shows where users abandon a journey, helping your team identify possible usability or content problems.

Does Govform.com use analytics cookies?

No. Govform.com collects service-usage analytics server-side without relying on analytics cookies.

Does Govform.com sample analytics results?

No. Govform.com provides unsampled service-usage data rather than estimating performance from a sample of users.

Can Govform.com track validation failures?

Yes. Govform.com shows which fields generate validation failures, helping service teams find unclear questions or input requirements.

Can QA and Production analytics be kept separate?

Yes. Govform.com provides separate analytics for QA and Production so testing activity does not distort live service reporting.

Can authorised users export submission data?

Yes. Authorised users can search, filter and export submission data in Excel, CSV or PDF format.

Can analytics data connect to other systems?

Yes. Data can be retrieved through the Govform.com API, sent to SharePoint or connected to supported reporting and workflow tools.

Where is Govform.com analytics data stored?

Govform.com analytics data is stored server-side in the UK. Specific hosting and data-residency arrangements may depend on the selected plan and deployment model.

Ready when you are

Build your next digital service with confidence

Create an accessible, secure and production-ready digital service. Use real service data to keep improving it.